You Need To Be Skeptical Of Advice From Business Pundits And Gurus. Here’s Why:

Photo by Andrea Piacquadio: https://www.pexels.com/photo/man-in-green-jacket-holding-brown-book-and-pen-3783047/

In 2005 W. Chan Kim and Renée published Blue Ocean Strategy, which found that “blue ocean” launches, those in new categories without competition, far outperformed the shark-infested “red ocean” line extensions that are the norm in the corporate world. It was an immediate hit, selling over 3.5 million copies.