Why Innovation Takes More Than Genius

Greg Satell
5 min readOct 17, 2020
Image: PublicDomainPictures.net

It’s easy to look at someone like Steve Jobs or Elon Musk and imagine that their success was inevitable. Their accomplishments are so out of the ordinary that it just seems impossible that they could have ever been anything other than successful. You get the sense that whatever obstacles they encountered, they would overcome.

Yet it isn’t that hard to imagine a different path. If, for example, Jobs had remained in Homs, Syria, where he was conceived, it’s hard to see how he would have ever been able to become a technology entrepreneur at all, much less a global icon. If Apartheid never ended, Musk’s path to Silicon Valley would be much less likely as well.

The truth is that genius can be exceptionally fragile. Making a breakthrough takes more than talent. It requires a mixture of talent, luck and an ecosystem of support to mold an idea into something transformative. In fact, in my research of great innovators what’s amazed me the most is how often they almost drifted into obscurity. Who knows how many we have lost?

The One That Nearly Slipped Away

On a January morning in 1913, the eminent mathematician G.H. Hardy opened his mail to find a letter written in almost indecipherable scrawl from a destitute young man in India named Srinivasa Ramanujan. It began inauspiciously:

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Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com