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Why Change Does NOT Have To Start At The Top
In 2004 I found myself running a major news organization during the Orange Revolution in Ukraine. It was one of those moments when the universe opens up, reveals a bit of itself and you realize the world doesn’t work the way you thought it did. What struck me at the time was that nobody with any conventional form of power had any ability to shape events at all.
One of the myths that is constantly repeated is that change needs to start at the top. Clearly that is not true. It wasn’t true of the Color Revolutions that spread across Eastern Europe. Nor was it true of social movements like the fight for LGBT rights. Despite what you may have heard, it doesn’t hold true for organizations either.
What is true is that if you are going to bring about genuine change you need to influence institutions and that means you need, at some point, to involve senior leaders, but it rarely starts with them. The myth that change has to start at the top is a copout — a reason to do nothing when you can do something. Make no mistake. Change can come from anywhere.
Weaving Webs Of Influence
Movements, as the name implies, are kinetic. They start somewhere and they end up somewhere else. That’s one reason why why so many successful change efforts become misunderstood. People look back at an event…
