When You Face Obstinate Opposition, Don’t Create A Conflict, Create A Dilemma

Greg Satell
6 min readSep 24, 2022
Image by Arek Socha from Pixabay

In the summer of 1982, Poland was under strict martial law. The leaders of the revolutionary Solidarity movement were either in jail or in hiding. As the regime tightened its grip, any kind of protest risked arrest. People were demoralized, forced to sit in their homes with nothing to do but watch propaganda-laden “news” and old movies.

Yet the resident’s of Świdnik, a small city in central Poland, refused to take it sitting down. Instead, they walked. Every night at 7:30, when the evening news program began to spew the regime’s lies, they went for a walk and, just to put a fine point on the matter, some took their TV sets with them, in wheelbarrows and baby carriages.

It was fun — and funny. Similar “walking protests” soon spread virally to cities across Poland, which put the regime in a bind, they either had to shut the protests down or let people thumb their nose at the regime. This is what’s known as a dilemma action, a brilliant strategy that allows you to avoid conflict while at the same time putting your opposition into a bad spot.

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Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com