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We’re In For A Decade Of Generational Strife. Here’s How To Navigate It.

Greg Satell
5 min readMay 7, 2022
Image: Flickr xflickrx

The physicist Max Planck made many historic breakthroughs, including a discovery that led to quantum theory. Still, he lamented that “A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.”

Clearly, that’s not only true for scientific truths. Every generation rejects some notions of their elders, explores things on their own and adopts new ideas. Some of those ideas will survive, but others will ultimately be rejected, which always causes some acrimony. Even Aristotle complained about the “exalted notions” of the youth.

Yet this time is different. Because the Boomer generation was so large, and Generation X so small, those who came of age in the 1960s essentially ruled for two epochs. The rising Millennial generation, which is now the largest, holds starkly different values than Boomers. Over the next decade, as Millennials come to predominate, we can expect tensions to rise.

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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