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We Need To Stop Glorifying Failure. Here’s What To Do Instead

Greg Satell
5 min readMar 31, 2019
Image: Pixabay

Over 50% of startups fail (and that number goes up to 75% for venture backed startups). The same is true of about three quarters of corporate transformations, which is probably why the average lifespan on the S&P 500 continues to shrink. These statistics tell a humbling story: few significant endeavors ever actually succeed.

So it’s probably not surprising that we’ve come to glorify failure. We are urged to “fail fast” and are cheered on when we do. Failure, after all, is hard evidence that you’ve tried something difficult and paid the price. Yet failure, as anyone who actually experienced it knows well, is a horrible, painful thing.

As I explain in , great transformations are achieved not by glorifying failure, but when we learn from mistakes and begin to do things differently. That’s how great enterprises are transformed, industries are disrupted and then remade a new and seemingly all powerful tyrants are overthrown. Failure is something we should never accept, but rather overcome.

Ask The Hard Questions

Go to just about any innovation conference and you will find some pundit on the stage telling the story of some corporate giant, usually Blockbuster, Kodak or Xerox, that stumbled and failed. It is then explained that these firms were run by…

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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