We Need To Get Back To Counting What Counts

Greg Satell
6 min readOct 29, 2022
Photo by K. Mitch Hodge on Unsplash

“Not everything that can be counted counts and not everything that counts can be counted,” is a quote often attributed to Albert Einstein, which I think aptly sums up the past 40 years. Since the 80s, we’ve been laser-focused on numbers and missed the underlying math. We’ve become finance-obsessed but lost track of economics.

Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, @HBR Contributor, - Learn more at www.GregSatell.com — note: I use Amazon Affiliate links for books.