We Need To Embrace The Genius Of The Obvious

Greg Satell
6 min readApr 27, 2024
Generated by Microsoft Designer

I’m currently reading Bob Sutton and Huggy Rao’s new book, The Friction Project, which is really a breath of fresh air. I was particularly struck by one passage in the beginning in which they write, “Friction fixers pride themselves in being masters of the obvious. They are mighty skeptical of secret solutions, shocking surprises, and miracle cures.”

It’s a simple truth that humans crave status and taking on an air of sophistication is one way to attain it. We have an urge to inject complexity, to make the case that we see something others don’t. This isn’t a moral failing, but as Will Storr explains in The Status Game, an integral part of how people relate to each other and signal identity.

So the first step toward embracing the genius of the obvious is to recognize that it isn’t something we naturally do. We tend to look for interesting stories involving complex phenomena behind things in our lives, which is why superstitions and conspiracy theories catch on. It takes effort and expertise to filter out complexity and expose the simple core.

Make It Easier For People To Perform And They Will Perform Better

While we like things to be simple, complexity is somewhat unavoidable. Complexity scientist Sam Arbesman’s book, Overcomplicated, explains why…

--

--

Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com