We Need New Skills For A New Era Of Innovation

Photo by Cookie the Pom on Unsplash

The late Clayton Christensen had a theory about “jobs to be done.” In his view, customers don’t buy products as much as they “hire” companies to do specific “jobs” for them. To be competitive, firms need to understand what that job is and how to do it well. In other words, no one wants a quarter-inch drill bit, they want a quarter-inch hole.

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