To Overcome Resistance To Change, You Need A Strategy, Not A Slogan

Greg Satell
6 min readFeb 17, 2024
Photo by Christina @ wocintechchat.com on Unsplash

When we’re passionate about an idea, we want others to see it the same way we do, with all its beautiful complexity and nuance. We want to believe that if others can just understand it, they will embrace it. That’s why most change management practices focus on persuasion, explaining the need for change and creating a sense of urgency.

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Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com