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To Make Tough Conversations Productive, Focus On These 3 Things

Greg Satell
6 min readMar 15, 2025
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We spend most of our time with people who see things largely like we do. They work in similar industries, have similar educations and live in similar places. When confronted with areas of disagreement, we can usually bullshit our way through it and keep the peace. That’s how we normally go through life.

Yet difficult conversations are sometimes unavoidable. There are fundamental differences in values and perspectives as well as issues surrounding identity and status that underlie and shape every professional and personal relationship. At some point these need to be addressed in order to move forward with any ability to function effectively.

The good news is that there are sound evidence-based principles for how to have difficult conversations and resolve them in a positive way. Three strategies include identifying shared values, addressing status dynamics, and matching the conversation the other person wants to have. Mastering these concepts will help you lead, collaborate, and connect.

1. What’s The Shared Value?

Humans naturally form tribes. In a study of adults that were randomly assigned to “leopards” and “tigers,” fMRI studies noted hostility to out-group members. Similar results were found in a study involving five year-old children and even in infants. Evolutionary psychologists attribute this tendency to kin selection, which explains how groups favor those who share their attributes in the hopes that those attributes will be propagated.

Our ideas, beliefs and values tend to reflect the tribes we belong to and sharing our thoughts and feelings plays a key role in signaling our identity and belonging to these groups. For instance, expressing an expert opinion can demonstrate alignment with a professional community, while sharing a moral stance can signal inclusion in a particular cultural group.

When we talk about something we’re passionate about, we want to focus on how it’s different, because that’s what makes us passionate in the first place and we want to signal our inclusion in a tribe while we do it. We say things like “As a so-and-so I think this and that,” and immediately set up a standoff in which only one tribe can dominate. That never ends well.

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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