To Drive Change Forward, You First Need To Build A Shared Purpose. Here’s How:
6 min readOct 10, 2020
On September 12, 1962, President Kennedy addressed the nation from Rice University. “We choose to go to the moon,” he said. “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills.”