This One Simple Scientific Principle Explains Why You Shouldn’t Waste Too Much Time Trying To Convince People

Greg Satell
6 min readDec 3, 2022
Photo by Cookie the Pom on Unsplash

Experts have a lot of ideas about persuasion. Some suggest leveraging social proof, to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and using emotional rather than analytical arguments. Still others insist on creating a unified

--

--

Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com