Here’s Why Your Big Idea Will Probably Fail To Survive Victory

Greg Satell
6 min readFeb 25
Photo by Axel Holen on Unsplash

I still vividly remember a whiskey drinking session I had with a good friend in my flat in Kyiv in early 2005, shortly after the Orange Revolution had concluded. We were discussing what would come after and, knowing that I had lived in Poland during years of reform, he was interested in my opinion about the future. I told him NATO and EU ascension was the way to go.

Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, @HBR Contributor, - Learn more at — note: I use Amazon Affiliate links for books.