The Stories We Tell Determine The Change We Can Achieve

Greg Satell
5 min readJan 13, 2024
Photo by Alexandru Zdrobău on Unsplash

At some level, change is always about the stories we tell. We like to think that we humans are objective arbiters of the facts, but that’s not really true. We think in narratives. In one study, juries considered experts that shared stories far more credible than those that merely offered an analysis of the relevant facts.

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Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com