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The Last Thing America Needs Right Now Is A Vision

Greg Satell
5 min readJun 27, 2020
Image: Pixabay

In 1993, after being named IBM’s CEO as it was quickly careening toward insolvency, Lou Gerstner said, “There’s been a lot of speculation as to when I’m going to deliver a vision of IBM, and what I’d like to say to all of you is that the last thing IBM needs right now is a vision.” It was a peculiar thing to say, especially for an executive renown for his strategic acumen, and people took note.

What Gerstner meant was that IBM was broken internally. It had lost sight of itself and fallen into infighting. It no longer sought to serve the customer. Instead of collaborating, executives engaged in endless turf battles. Until IBM’s culture and values could be brought back into harmony with the market, it didn’t matter what the vision was.

Today, America has a similar plight. We are undergoing profound shifts in our racial makeup, urban concentration and generational demography in the midst of great geopolitical and technological disruption. We need to build a new social contract based on shared values that align with those shifts and, until we do that, any vision for the future will be irrelevant.

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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