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The Identity Trap

Greg Satell
6 min readFeb 1, 2025
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We all have a sense of our own identity. Some of it is rooted in the immutable traits we’re born with, such as gender and racial attributes, but most of it we acquire along the way. We pursue training in a particular field, take a job with an organization, decide to live in one place or another and come to care about certain causes.

It’s important for us to signal our identity, which we do constantly in both conscious and unconscious ways. We often preface statements with identifiers to signal status and let people understand the role we expect to play (“As a so-and-so, I think this or that”). We also take note of how others signal identity to us and act accordingly.

Anthropologists believe that identity and status played important roles in cultural evolution, communicating to others how best to collaborate with us. Yet identity can also become a trap when our need to signal status becomes more important than what we are trying to achieve. That’s how good intentions result in bad outcomes and we become our own worst enemy.

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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