Member-only story

The Hard Thing About Hard Facts

Greg Satell
5 min readSep 12, 2020
Wikimedia Commons

In 1977, Ken Olsen, the founder and CEO of Digital Equipment Corporation, reportedly said, “There is no reason for any individual to have a computer in his home.” It was an amazingly foolish thing to say and, ever since, observers have pointed to Olsen’s comment to show how supposed experts can be wildly wrong.

The problem is that Olsen was misquoted. In fact, his company was actually in the business of selling personal computers and he had one in his own home. This happens more often than you would think. Other famous quotes, such IBM CEO Thomas Watson predicting that there would be a global market for only five computers, are similarly false.

There is great fun in bashing experts, which is why so many inaccurate quotes get repeated so often. If the experts are always getting it wrong, then we are liberated from the constraints of expertise and the burden of evidence. That’s the hard thing about hard facts. They can be so elusive that it’s easy to believe doubt their existence. Yet they do exist and they matter.

The Search For Absolute Truth

In the early 20th century, science and technology emerged as a rising force in western society. The new wonders of electricity, automobiles and telecommunication were quickly shaping how people lived, worked and thought. Empirical verification, rather than…

--

--

Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

Responses (3)