Member-only story

The Digital Era Is Over. Long Live Innovation!

Greg Satell
5 min readJul 3, 2021
Photo by Clay Banks on Unsplash

It’s become strangely fashionable for digerati to mourn the death of innovation. “There’s nothing new,” has become a common refrain for which they blame venture capitalists, entrepreneurs and other digerati they consider to be less enlightened than themselves. They yearn for a lost age when things were better and more innovative.

What they fail to recognize is that the digital era is ending. After more than 50 years of exponential growth, the technology has matured and advancement has naturally slowed. While it is true that there are worrying signs that things in Silicon Valley have gone seriously awry and those excesses need to be curtailed, there’s more to the story.

The fact is that we’re on the brink of a new era of innovation and, while digital technology will be an enabling factor, it will no longer be center stage. The future will not be written in the digital language of ones and zeroes, but in that of atoms, molecules, genes and proteins. We do not lack potential or possibility, what we need is more imagination and wonder.

The End Of Moore’s Law

In 1965, Intel cofounder Gordon Moore published a remarkably prescient paper which predicted that computing power would double about every two years. This idea, known as Moore’s Law , has driven the digital revolution for a…

--

--

Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

Responses (6)