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The Coronavirus Crisis Shows Why, If We Are To Solve Big Problems, We First Need To Rebuild Trust

Greg Satell
6 min readMay 23, 2020
Image: Wikimedia Commons

We’re beginning to see the peak of the Coronavirus crisis in hard-hit urban areas like New York City, thanks to social distancing measures and the bravery and dedication of healthcare workers. Yet despite the progress, you only have to look at Singapore to see that the epidemic can back flare up at any time.

Meanwhile, we’re seeing armed mobs show up at state capitals to protest lockdown restrictions even as Covid-19 hotspots shift from larger cities to rural areas like Albany, GA, Sioux Falls, SD and Gallup, NM. In many ways, these areas are more vulnerable due to higher prevalence of health conditions and less access to medical care.

Clearly, we have a deep problem with trust. Research from Gallup finds that trust in institutions has been declining for decades. A study at Ohio State found that, when confronted with scientific evidence that conflicted with their views, people would question the objectivity of the science. Our social contract is broken. We need to establish a new one.

Disruptive Generational Shifts

We didn’t get here by accident. Our current age of distrust grew out of four generational shifts that have been brewing over the last 50 years. First, and most obvious, are…

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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