Strategy In A Post-Digital World

Photo by Anastasia Petrova on Unsplash

For decades, the dominant view of strategy was based on Michael Porter’s ideas about competitive advantage. In essence, he argued that the key to long-term success was to dominate the value chain by maximizing bargaining power among suppliers, customers, new market entrants and substitute goods.

Yet digital technology blew apart old assumptions. As technology cycles began to outpace planning cycles…