Innovation Isn’t Just About What You Know, It’s About Who You Talk To

Greg Satell
5 min readMar 13, 2021
Photo by Harli Marten on Unsplash

One of the most often repeated stories about innovation is that of Alexander Fleming who, returning from his summer holiday in 1928, found that his bacterial cultures were contaminated by a strange mold. Yet instead of throwing away his work, he decided to study the mold instead and discovered penicillin.

What’s often left out is that it wasn’t Fleming who developed penicillin into a miracle drug. In fact, it wasn’t until a decade later that a team led by Howard Florey and Ernst Chain rediscovered Fleming’s work and, collaborating with several labs in the United States, ushered in the new era of antibiotics.

For some reason, we tend to assume that great innovators are lone geniuses. However, in researching my book, Mapping Innovation, I found just the opposite to be true. Innovation is, in fact, a highly social activity and great innovators cultivate long standing relationships with trusted thought partners. This was always true, but Covid has pushed it to new heights.

The “Martians” Of Fasori

Like a lot of children, Eugene Wigner lacked confidence in math class. In Eugene’s case, however, the problem wasn’t any lack of mathematical ability, but that his classmate and friend at the Fasori Gimnázium was John von Neuman, possibly the…

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Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com