Innovation Isn’t Just About What You Know, It’s About Who You Talk To

Greg Satell
5 min readMar 13, 2021
Photo by Harli Marten on Unsplash

One of the most often repeated stories about innovation is that of Alexander Fleming who, returning from his summer holiday in 1928, found that his bacterial cultures were contaminated by a strange mold. Yet instead of throwing away his work, he decided to study the mold instead and discovered penicillin.

Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, @HBR Contributor, - Learn more at — note: I use Amazon Affiliate links for books.