How To Lead Through Crisis
5 min readApr 11, 2020
There’s a passage in Ernest Hemingway’s 1925 novel, The Sun Also Rises, in which a character is asked how he went bankrupt. “Two ways,” he answers. “Gradually, then suddenly.” The quote has since become emblematic of how a crisis takes shape. First with small signs you hardly notice and then with shocking impact.
That’s certainly how it felt to me in November, 2008, when I was leading a media company in Kyiv. By that…