Great Leaders Learn To Shift Their Mindset

Being A Motivator vs. Being A Manager

In Drive, author Daniel Pink lays out what you need to motivate employees. He points out that decades of research have shown that financial incentives tend to be a poor motivator for most tasks and people are far more productive when they are intrinsically motivated. It’s much easier to get people to do what you want if they want what you want.

Managing Operations vs. Driving Innovation

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with innovation performance in their firm. Part of the problem is that executives tend to rise through the ranks not through driving innovation, but by competently managing operations.

Marketing And Publishing

Another case of dual mindsets that has arisen more recently is that of marketing and publishing. As I explained in a pair of articles in Harvard Business Review, marketers increasingly need to learn to think and to act like publishers if they want to be competitive in content-driven marketing.

The One Thing That Every Leader Needs To Learn

The term “leader” is probably best defined as “one who has followers” because great leaders have little else in common. Some are extroverted and charismatic, others are introverted and cerebral. Some are visionary, while others are detail-oriented. Success is largely determined by how they apply their particular talents to the job at hand.



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Greg Satell

Greg Satell

Bestselling Author of Cascades and Mapping Innovation, @HBR Contributor, - Learn more at — note: I use Amazon Affiliate links for books.