Every Changemaker Should Know These 3 Strategies (But Most Don’t)

Photo by Cyrus Chong on Unsplash

All too often, we see change as a communication exercise. We think that if people really understood our idea, they would embrace it. In this view, bringing about change is really just a matter of messaging. Find the right slogan and deliver it in the right way, and you will ignite the passions required to drive transformation.