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Even The Most Radical Visions Can Succeed, If They Are Built On Shared Values

Greg Satell
5 min readSep 7, 2019
Image: Wikimedia Commons

With the political season heating up, an increasingly frequent topic of discussion is how radical candidates should be. Some say that the optimal strategy is to be mainstream and court the middle. Others argue that it is better to more extreme and rile up the passions of your most active supporters.

Yet as I explain in Cascades that’s a false choice. The truth is that once seemingly radical positions, such as voting rights for women, civil rights for disenfranchised racial groups and same-sex marriage are now considered mainstream. To win those battles, however, activists needed to appeal to shared values.

What’s key isn’t any particular policy, but whether you can appeal to common values and mobilize supporters to influence institutions that will determine whether you can bring change about. You don’t do that through enforcing ideological purity or demonizing your opposition, but by putting forward an affirmative vision for a better future.

Change Starts With Passionate Grievance

As a young man, Nelson Mandela was angry. “I was sympathetic to the ultra-revolutionary stream of African nationalism,” he would later write. “I was angry at the white man, not at racism. While I was not prepared to hurl the white man…

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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