Anyone Can Have A Vision. Building Competence Is Often More Important

Greg Satell
6 min readOct 9, 2021
Photo by Aziz Acharki on Unsplash

In 1993, when asked about his vision for the failing company he was chosen to lead, Lou Gerstner famously said, “The last thing IBM needs right now is a vision.” What he meant was that if IBM couldn’t figure out how to improve operations to the point where it could start making money again, no vision would matter.

Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, @HBR Contributor, - Learn more at — note: I use Amazon Affiliate links for books.