3 Important Lessons That Monkeys Can Teach Us About Business And Life

Greg Satell
6 min readFeb 18, 2023
Photo by Jamie Haughton on Unsplash

Franz Kafka was especially skeptical about parables. “Many complain that the words of the wise are always merely parables and of no use in daily life,” he wrote. “When the sage says: ‘Go over,’ he does not mean that we should cross to some actual place… he means some fabulous yonder…that he cannot designate more precisely, and therefore cannot help us here in the very least.

Business pundits, on the other hand, tend to favor parables, probably because telling simple stories allows for the opportunity to seem both folksy and wise at the same time. When Warren Buffet says “Only when the tide goes out do you discover who’s been swimming naked,” it doesn’t sound so much like an admonishment.

Over the years I’ve noticed that some of the best business parables involve monkeys. I’m not sure why that is, but I think it has something to do with taking intelligence out of the equation. We’re often prone to imagining ourselves as the clever hero of our own story and we neglect simple truths. That may be why monkey parables have so much to teach us.

1. Build The #MonkeyFirst

When I work with executives, they often have a breakthrough idea they are excited about. They begin to tell me what a great opportunity it is and how they are perfectly…

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Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

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