2021: What Comes After Covid?

Greg Satell
5 min readJan 9, 2021
Photo by Cade Renfroe on Unsplash

In 1973, in the wake of the Arab defeat in the Yom Kippur war with Israel, OPEC instituted an oil embargo on America and its allies. The immediate effects of the crisis was a surge in gas prices and a recession in the west. The ripple effects, however, were far more complex and played out over decades.

The rise in oil prices brought much needed hard currency to the Soviet Union, prolonging its existence and setting the stage for its later demise. The American auto industry, with its passion for big, gas guzzling cars, lost ground to the emergent. The new consciousness of conservation led to the establishment of the Department of Energy.

Today the Covid-19 crisis has given a shock to the system and we’re at a similar inflection point. The most immediate effects have been economic recession and the rapid adoption of digital tools, such as video conferencing. Over the next decade or so, however, the short-term impacts will combine with other more longstanding trends to reshape technology and society.

Pervasive Transformation

We tend to think about innovation as if it were a single event, but the truth is that it’s a process of a process of discovery, engineering and transformation, which takes decades to run its course. For example, Alan Turing discovered the principles of a universal computer in 1936…

--

--

Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com

No responses yet