11 Books That Will Make You A Better Communicator

Greg Satell
8 min readJul 27, 2024
Photo by Ben White on Unsplash

More than a decade ago I published an article in Forbes about IBM’s Watson. With the system’s triumph, beating the best human players at Jeopardy!, everybody was wondering whether humans had a future or whether we would all be at the mercy of “our new robot overlords.” It was an exciting and confusing time.

Yet as I sat down with those that were developing Watson and its applications, it started to become clear that the new era of cognitive computing would be an era of cognitive collaboration, in which humans and machines would need to work closely to better serve other humans.

At the heart of all of this is a need for us to communicate more effectively, so it shouldn’t be surprising that a number of books have come out in recent years that aim to help us meet the challenge. There are also a number of truly profound thinkers throughout history that can help us think about communication on a more visceral level. Here are 11 of the very best:

How Minds Change by David McRaney

Technology often has strange, unintended consequences. One of these is how access to cheap video cameras have improved our understanding of what makes communication effective. Practitioners can record themselves and then study the recordings to see what worked, what didn’t and how the process could be improved.

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Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com